E Commerce And Social Media - 915 Words

As the children’s boutique, Adorable Annie’s wants to pursue entering their store in the e-commerce and social media outlets. This will bring positive results to the problem statement which are the following challenges: †¢ Identify their target market †¢ Generate promotional pricing/point of purchase (P.O.P) displays †¢ Generate a company website/Email database †¢ Expanding the store’s social media outlets beyond Facebook However, the hypothesis for the company would be to produce a positive outcome based upon the natural results of expanding the boutique’s target market by utilizing a Customer Relationship Management (CRM) strategy with the store’s current customers which this will additionally obtain new customers to the business permitting the store to place customers at the vanguard Adorable Annie’s plans to achieve. The hypothesis is as follows: †¢ By expanding the boutique’s target audience by creating an online store and increasing their social media outlets. Therefore, the null hypothesis would be inverse: †¢ The boutique’s target audience will not expand by creating an online store and increasing their social media outlets. Adorable Annie’s would not be expanding the company in the e-commerce world, as they do not feel there was a market for the boutique. Adorable Annie’s feels there is a strong market for consumers to want to have the option of going in-store. However, this is a children’s boutique which is adapted towards the purchasing power of the parent, and it isShow MoreRelatedSocial Media in E-Commerce2686 Words   |  11 PagesSocial Media Tools in E-Commerce Last week the team created a presentation to describe how new communication technology could help the team-oriented projects of an e-commerce company succeed in a more effective and efficient manner. Now that the presentation is complete and was a success, the executives would like us to launch an e-commerce unit. The team will discuss how the new social media tools may be used to distribute messages to consumers and clients and explain which tools are the bestRead MoreSocial Media Tools in E-Commerce2025 Words   |  9 PagesSocial Media Tools in E-Commerce COMM/470 As with any organization the key to success are many. It’s a matter of determining which keys fit the door of success and focus of the organization. Technology is continuously expanding therefore producing more advanced tools to better organize, communicate effectively and provide efficiently the highest quality of work output by employees. 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